The Company is committed to business expansion and organizational adaptation through technology, innovation, and clean energy within a sustainability framework, with the aim of achieving stable growth and creating long-term value for all stakeholders.
Key Stakeholders Affected
Stakeholder Impact
Business Impact
Business Development Strategy
The year 2025 marks a significant transition period for the Company. The Company continues to focus on growth in its fuel retail business while accelerating the expansion of non-oil businesses to create a balanced and resilient revenue structure that can adapt to changes in the energy industry and evolving consumer behavior. The strategy is driven through brand development, expansion of service station networks and non-oil service points, and integration of services within the Max World ecosystem, with the PT Max Card membership program and Max Me platform serving as key mechanisms to increase usage frequency and generate synergistic growth across the Group.
At the same time, the Company emphasizes the adoption of digital technologies, data, and artificial intelligence to enhance operational efficiency and customer experience, while developing an agile organization and workforce capable of supporting diversified business expansion. These efforts are carried out within a sustainability framework that integrates environmental, social, and governance (ESG) dimensions, with a commitment to achieving Carbon Neutrality by 2030 and delivering balanced, long-term shared value to stakeholders.
Expansion of Core Businesses and Enhancement of Operational Efficiency
The Company remains committed to continuously enhancing the operational efficiency of its fuel retail business and related operations through systematic service station network management, cost control, and the elevation of service standards in order to maintain long-term competitiveness and market share. The Company places strong emphasis on the renovation and upgrading of existing service stations to align with changing consumer behavior and to support a wider range of services. In parallel, new service station formats are being developed, such as PT GIGA EV, an electric energy service station without fuel sales, to support the energy transition and provide customers with greater choice. In addition, the Company has adopted technology and digital systems to support operations and management, enhancing efficiency, accuracy, and business agility. At the same time, the Company continues to expand its existing businesses across both oil and non-oil segments, with a focus on expanding branch networks and service points, particularly Punthai Coffee and in-station retail businesses, to increase customer reach, generate additional revenue from the existing customer base, and support stable and sustainable long-term growth of the Group.
Adaptation Toward New Businesses
The Company is adapting toward new businesses by leveraging the strengths of its existing non-oil operations, particularly Punthai Coffee, through expansion into the food segment under the Punthai Boat Noodles brand. This approach capitalizes on the established customer base and PT Max Card membership, as well as the Company’s existing supply chain infrastructure and operational expertise. The strategy expands customer touchpoints, diversifies revenue streams, and reduces the risks typically associated with launching new businesses from scratch. The Company is pursuing a gradual expansion strategy supported by ongoing risk management and performance evaluation, while maintaining flexibility in store formats and sizes to enable efficient long-term investment and scalable growth.
Joint Ventures and Strategic Partnerships
Punthai Coffee
- Franchise Expansion: Focus on building partnerships with local entrepreneurs to expand branches both within and outside fuel service stations, with a long-term target of reaching 5,000 branches nationwide.
- Group Synergies: Collaboration with affiliated companies to develop new products (e.g., beverages using locally sourced ingredients), supporting both business growth and ESG objectives through local sourcing.
Green Energy Investments
- EV Charging Stations: Partnerships with automotive manufacturers and energy service providers to expand Elex by EGAT PT EV charging stations along key nationwide routes, supporting the growth of electric vehicles and the energy transition while strengthening the Group’s clean energy service capabilities.
- Renewable Energy: The Company pursues joint investments and strategic alliances aligned with the Group’s growth direction, including investment in Thai Paiboon Equipment Company Limited, an RDF (Refuse Derived Fuel) operator capable of processing at least 3,000 tons of waste per day, as well as investments in waste management and waste-to-energy projects such as waste power plants. These initiatives expand alternative energy businesses, create new revenue streams, reduce environmental impact, and support the Group’s long-term sustainable growth.